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Brand Identity

Lotte World Aquarium BI design intuitively expresses movement of
marine animals and energy of waves, and implies critical brand values
such as Adventurous, Lively, Imaginative and Enjoyable.

Regulation on applying symbol marks

Top and bottom combination

LOTTE WORLD AQUARIUM

Left and right combination

LOTTE WORLD AQUARIUM

Color regulations

LOTTE Aquarium Blue

  • CMYK(process) 95.6.15.0
  • RGB 0.167.206
  • PANTONE 312C

LOTTE Red

  • CMYK(process) 0.100.100.0
  • RGB 218.41.28
  • PANTONE 485 C